Industry Insights

Sunday, 31 July 2016

10 Things I Learnt At Strategic Industry Engagement

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1.        Marketing & Branding STB destination brand YourSingapore launched in 2010 was designed to be customised to each individu...
Saturday, 30 July 2016

The Case Study of Edinburgh The Festival City

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Edinburgh plays hosts to a number of festivals the whole year round and in August alone, there are many art-related festivals, thus Edinbur...
Friday, 29 July 2016

Three Ideas For Singapore Branding

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1.        Personalization The rapid speed of technology has changed the way marketers must keep up with its customers, who now need to ...
Thursday, 21 July 2016

University of Surrey, School of Hospitality & Tourism Management Conference 2016

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Theme: Making An Impact - Creating Constructive Conversations Keynote: Key challenges facing the tourism sector and the role that resea...
Wednesday, 20 July 2016

An Interview With Omo & Eulanda, HDYTI Founders, HDYTI

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1.        How did you get started in this business? O: I am originally from Nigeria, and I came to London ten years ago on a consulting...
Monday, 18 July 2016

An Interview With Pat Boadu-Darko, Principal Tour Organiser, PBD Travel International

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1.        How did you get started in this business? I am originally from Ghana and I have lived in London for thirteen years now.  I ha...
Saturday, 9 July 2016

A Case Study Of UNESCO Maritime Greenwich

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The Maritime Greenwich World Heritage Site comprises the historic town centre, Royal Park and related institutional buildings, and was ins...
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