Industry Insights: Web In Travel (WIT) Europe 2016

WIT Europe was held for the first time in Europe in London on 30 June 2016 in Tate Modern, with STB as the presenting partner. A cocktail session was held in the evening at Town Hall Hotel (by Loh Lik Peng/ Unlisted Collection) hosted by Momondo Group.

The theme for WIT Europe was Reboot Asia, and it shares insights into how companies in Europe can work their way into Asia. Speakers were aplenty including panel discussions with Priceline, Sabre, AccorHotels, Circos Brand Karma, and Venture Republic (Japan), TideSquare (Korea), GetYourGuide (China), and CarTrawler, Skyscanner; state of the market reports from China, Japan, South Korea; spotlights on China, low cost carriers, Contiki Holidays; destination case studies from Singapore, Australia; coffee chats with Momondo Group, Unlisted Collection; and ending with the signature great WIT debate on the proposition: Europe is finished, the future belongs to Asia.

It was an intensive enriching session, facilitated mostly by the WIT Founder and Managing Director Yeoh Siew Hoon, as well as others.

Morris Sim, CEO & Co-founder of Circos Brand Karma shared the new trends including Virtual Reality and Augmented Reality. Watch the Tilt Brush by Google and Whale by Magic Leap videos which can be used to complement classroom learning.

Hugo Burge, CEO of Momondo Group shared its company’s vision Let’s Open Our World with The DNA Journey video to show how we are more connected than we think.

STB and Thomas Cook also shared their partnership to increase visitor days of its visitors from UK to Singapore from the average of 3.5 to 5 days, but exceeded its target to reach 7 days with the Get Into Singapore campaign.